Brag Doc Template

    Marketing Analyst Brag Doc

    A brag doc is a private running list of every analysis that changed a campaign, every attribution model you built, and every recommendation that landed. Marketing Analyst work is often invisible — campaigns get the credit, analysts get the next ticket. This template surfaces the influence side: the decisions that wouldn't have happened without your numbers.

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    What to include

    Marketing Analysts are graded on the decisions your work informed, the budget you helped allocate, and the tests you designed cleanly enough to learn from. Each section maps to one of those. Fill 3–5 specific bullets per section. Every claim needs a metric, a campaign name, or a downstream action.

    Personalize

    Optional · Appears in download

    The template

    01

    Campaign Performance & Analysis

    Which campaigns did you measure, diagnose, or redirect mid-flight?

    • ·Which campaign analysis caught underperformance early enough to fix it?
    • ·What channel mix shift did your analysis drive?
    • ·Which creative or audience test did you call before the spend was wasted?
    • ·What post-campaign learning did you author that informed the next quarter?
    02

    Attribution & Measurement

    How well do you know what's actually working? Multi-touch, MMM, incrementality — what did you prove?

    • ·Which attribution model did you build, improve, or correct?
    • ·What incrementality test did you design and run? What did it prove?
    • ·Which channel got more (or less) credit because of your work?
    • ·What measurement gap did you close that the team had been guessing about?
    03

    Forecasting & Planning

    Budget recommendations, growth models, scenario planning — the work that shapes future quarters.

    • ·Which budget recommendation did you make that leadership adopted?
    • ·What growth or pipeline model did you build for planning?
    • ·Which scenario analysis (best/base/worst) informed a real decision?
    • ·What forecast did you make that hit within X% — and how did you do it?
    04

    Reporting & Dashboards

    Tools you built that other people now use to make decisions without you in the room.

    • ·Which dashboard did you ship that's now part of someone else's weekly ritual?
    • ·What recurring report did you automate or eliminate?
    • ·Which executive view did you build (board, monthly, weekly)?
    • ·What data quality issue did you find and fix in an existing report?
    05

    Test Design & Experimentation

    The tests you designed properly enough to learn from — not just to run.

    • ·Which A/B or multivariate test did you design? What was the conclusive finding?
    • ·What test did you stop early (and save spend) because the data was clear?
    • ·Which experiment caught a flawed assumption the team had been operating on?
    • ·What testing framework or process did you formalize?
    06

    Strategic Influence

    Recommendations you made that changed direction — and the work the team did differently because of you.

    • ·Which strategy memo or recommendation did you write that changed a budget allocation?
    • ·What did leadership stop doing because of your analysis?
    • ·Which new bet did the team make because you surfaced an opportunity?
    • ·Where did you push back on a prevailing assumption — and what changed?

    Your entries save automatically in your browser. Nothing is sent anywhere.

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    Weak vs. strong bullets

    The format does the easy part. The bullets carry the weight. A few examples to set the bar.

    Weak

    Analyzed our Facebook ad performance.

    Strong

    Caught a 4-week creative fatigue trend in the prospecting campaign before CPA spiked. Recommended a creative refresh + audience rotation in week 5; CPA stayed flat for the next quarter against a forecast 22% rise. Saved approx. $180K in Q3 spend.

    Weak

    Built a multi-touch attribution model.

    Strong

    Built first MTA model the team had — combined paid + organic + email touchpoints across the 90-day buyer journey. Reattributed 28% of converted revenue from last-click paid search to assisted channels. Q4 channel mix rebalanced based on the new view; CAC dropped 15%.

    Weak

    Helped with the Q3 budget planning.

    Strong

    Authored the Q3 paid budget recommendation across 6 channels and 4 markets. Recommended a 30% lift in mid-funnel content syndication (cut from prior quarter); leadership adopted. Channel hit forecast within 4% on $2.1M spend.

    Weak

    Ran an A/B test on our landing page.

    Strong

    Designed and ran a 4-variant landing page test (hypothesis: testimonial placement drives trust earlier). Variant C hit significance at week 3 with +18% conversion. Rolled site-wide; downstream MQL volume up 12% the following month.

    Manual template vs. Bloom generated report

    Manual brag doc

    • Works when you already remember the right examples.
    • Requires manual sorting, rewriting, and evidence cleanup.
    • Best for a one-time draft or printable structure.

    Bloom generated report

    • Starts from the work you captured when it happened.
    • Organizes entries by goals, skills, impact, and review period.
    • Turns daily evidence into shareable summaries and PDF reports.

    You don't fill out a Bloom report. Bloom writes it.

    The template above is the manual version. Bloom is the generated version. Thirty seconds when something good happens — speak it or type it — and at review time the entire document is in your share sheet. Same shape as the template. Your numbers, your names, your dates. Already written.

    Get Bloom for iPhone

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    Build the evidence before you need the template

    Templates help with format. A career journal helps with memory. Use these pages together: learn the structure, generate a quick outline, then keep the source material current in Bloom.

    Brag document guide

    What to include and how to write stronger bullets.

    Brag doc generator

    Turn role, goals, and wins into an outline.

    Bloom career journal

    Capture the evidence that feeds your brag doc.

    Frequently asked questions

    Can I use this as a Marketing Analyst brag doc app replacement?▾

    You can use the template manually, but it will only stay useful if you update it consistently. Bloom is the app version: capture wins daily, then generate reports when you need them.

    What should a brag doc include?▾

    A strong brag doc includes dated wins, measurable impact, collaborators, skills, feedback, decisions, evidence links, and review-category alignment.

    Is Bloom a brag doc app?▾

    Yes. Bloom is a brag doc app and career journal that keeps the source material current, then turns entries into performance reports, recaps, and reusable career stories.

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